About Alex

Alex Alcocer is a distinguished hairstylist with over 27 years of experience in the beauty industry, having worked at some of Washington, DC’s most prestigious salons since 1997. Her passion for hairstyling began in high school, where she started by cutting and coloring her own hair and then styling her friends' hair. Driven by her love for the craft, Alex pursued formal education at GRAM WEBB Academy, specializing in haircuts.

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In 2013, Alex furthered her expertise by training in Yuko Japanese Hair Straightening and Brazilian Blow Out, expanding her skill set to offer her clients a diverse range of hair treatments. Known for her dedication to her clients, Alex finds joy in enhancing their beauty and making them feel their best. Her vibrant personality is reflected in her own ever-evolving hairstyles—don’t be surprised if her hair is a different color each time you see her!